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Sewing Machine Industry: Dealers Should Also Be Branded.

2008/9/5 17:04:00 53

"The future sewing equipment sales market is bound to be rational, and the unique competitiveness of dealers needs to be further pformed into core competitiveness, so dealers should also build brands. Only in this way can our sewing machine dealers survive and develop in the fierce market competition."

With the vigorous development of China's garment industry, China's sewing machinery industry has achieved rapid progress in the past 20 years. Now, China made sewing equipment products sell well in the global market.

In this process, our sewing equipment dealers are very important.

As a senior dealer in the front line of sewing machinery industry in China, Wu Liangjie, general manager of Fujian Hongyun clothing and car trading Co., Ltd., has the most direct personal feeling for the development of China Sewing machine industry.

In view of the development and existing problems of China Sewing machine industry, I interviewed Wu Liangjie recently and asked him to talk about his feelings and opinions.

The author (hereinafter referred to as "pen"): as a senior expert in the distribution field of sewing machinery industry, please talk about how Hongyun company has come to success.

Wu Liangjie (hereinafter referred to as "Wu"): I have never thought that Hongyun company has been successful. It is possible that Hongyun has been in front of some of its peers, but we still have a long way to go in the journey of career.

In the past time, Hongyun company has made some progress and achieved some results. This is mainly due to the trust and support of customers and friends to Hongyun company. It has benefited from the continuous and rapid development of China's garment industry and sewing machinery industry in recent years. It has benefited from the correct guidance and concern of the Sino Russian sewing Association, the commerce and Trade Commission, the industry media and other institutions. It has benefited from the hard work of the Hongyun people under the guidance of the common values of "honesty and sincerity, serving the society".

I would like to take this opportunity to express my heartfelt thanks to all colleagues for their support and love for Hongyun company, and hope that all of you will support Hongyun company as always.

Pen: what is your view on the sales market of Chinese sewing machines in the current sales field of sewing machinery industry in China?

Wu: at present, the market of Chinese sewing equipment products can be said that the market competition is smoky, which seems to be a confrontation between dealers. Actually, there are deeper reasons.

After years of development, domestic sewing equipment dealers have their own unique competitive advantages, and have occupied an important position in the sewing machinery industry chain. However, due to historical reasons, our market competition mechanism is not very sound, and the industry market needs to be further standardized.

Of course, it is impossible for the task to rely solely on distributors. We also need suppliers and customers to participate in building a standardized, harmonious and healthy Chinese sewing machinery market.

The future sewing equipment sales market is bound to be rational. The unique competitiveness of dealers needs to be further pformed into core competitiveness. Therefore, dealers should also build brands. Only in this way can our sewing machine dealers ensure survival and development in fierce market competition, which has already become a trend.

In addition to providing customers with traditional and unique services, dealers also need to be responsible for suppliers, enterprise development, and society, honesty and rules. This is the requirement of social progress and the objective requirement for the development of China's sewing machinery industry.

Pen: in view of the problems existing in the sewing machinery industry in China, what do you think of it?

Wu: "credit sale" and "price war" are the biggest problems existing in the sewing machinery industry in China. These two problems are abnormal economic phenomena. The root cause is that the market economy in China is weak and is still in the development stage, making this "abnormal" normal. But far sighted manufacturing enterprises and distributors will not participate in such abnormal competition.

To solve these two problems, we need a process that requires suppliers and distributors to work together to standardize the sales market.

For example, suppliers are committed to improving the quality of products. Dealers are committed to improving service quality and service value. The two sides jointly consult the principles of market operation, strictly abide by them, and crack down on irregularities, while guiding customers to purchase rationally.