Wenzhou Shoe Enterprises Enhance International Competitiveness

The value of exports decreased by 7 percentage points over the same period last year, and the average export price was $5.04 per pair. From the monthly export figures, the trend of the rise in export unit price is slowing down.

Leather industry is a pillar industry in Zhejiang province.

The sales revenue and profit of leather products account for 1/4 of China's total, second only to Guangdong province.

Recently, the production base of leather has been troubled by the export tax rebate rate reduction, RMB appreciation and the new labor contract law, which raise the cost of labor and other problems. The pressure of export shoe enterprises is increasing, especially in the small and medium-sized private enterprises, due to the small scale of production, the weak digestion of the rising cost, and the decline in orders, leading to gradually withdraw from the field of foreign trade.

In addition, Zhejiang

Exports were also impacted and challenged by developing countries with lower production costs from Vietnam and Indonesia.

Companies are looking for breakthroughs. AOKANG group is interested in expanding the domestic high-end shopping malls. Kangnai is implementing the strategy of "going out". Overseas stores are directly set up, and overseas industrial parks are being built to avoid trade barriers and enhance the international competitiveness of Wenzhou shoe enterprises.