Second Line Of Luxury Goods "Back Home" D&G Secondary Line Will Be Integrated Into The Main Line.

　 Asia The decision to shut down D&G in emerging markets is highly unwise.

　　米兰咨询公司InterCorporate的副董事长Armando Branchini指出：“以亚洲为主的新兴市场正在崛起，从这个角度来看，关闭D&G的决定极不明智。”　

　　 Retailer They also expressed their views. A Italy retailer said: "Domenico Dolce and Stefano Gabbana want to concentrate on the main line of Dolce&Gabbana. I can not understand it. We need to know that the D&G sub line can generate four hundred million euros in sales a year, young and energetic and well managed. The news hurt retailers. For me, I don't catch their cards, but I never miss any season's D&G. "

The news is clear because the company is about to carry out relevant financial planning. "The original two brands are mutually exclusive," the person familiar with the matter said. The price difference between D&G and the main card is not big. This problem has been troubling designers. Two years ago, they had obviously made a mistake in raising D&G pricing. As a sub card, D&G is too expensive, which also brings obstacles to its positioning and sales. " Of course, D&G's new move also surprised him. After all, its sales momentum in Asia and Eastern Europe was very strong, even more than that of the main brand.

One person Russia Retailers claim that D&G is "cost-effective and superior to Dolce&Gabbana in the Russian market". "Although official news is not available, the industry generally believes that the 2012 spring and summer series will be the last quarter of D&G," he said.

D&G once belonged to the Ittierre company of Italy fashion giant IT Holding group. In 2005, the brand ended up with 12 years of cooperation with Ittierre company to restore freedom. In 2007, Dolce&Gabbana increased its investment in D&G and launched its own 2007 spring summer series. D&G headquarters building in Milan covers an area of 54000 square feet and costs 48 million dollars. Designers repeatedly emphasize that D&G has its own style and soul independent of the main card.

In 2009, D&G's store took on a new look, removed the sub standard "Dolce&Gabbana" below Logo and launched a new global retail plan. In the spring of 2010, the company issued a signal to shut down the D&G. From the autumn and winter of that year, the D&G stopped in Japan. Cristiana Ruella, a member of the company's board of directors and business director, said: "although the Japanese branch has implemented the new strategy of" expanding the scale and focusing on the mainline ", the shops and markets have no response. But last spring, in order to catch up with the Expo, Shanghai opened two new D&G shops.