Foreign Trade Clothing Store How To Make Money

In recent years, Shenzhen's

Medium scale foreign trade shop monthly profit ten thousand

Wang Yan runs a foreign trade clothing store called Jane Eyre on Jing Tian Bei Road.

In her shop, the reporter saw dozens of square meters of shop divided into two layers, upstairs children's clothes, downstairs selling women's clothing, shop decoration with "bear" as the theme, big and small bear toys are placed on the counter, and even tables and stools bear patterns.

Wang Yan said that the decoration of the shop was designed by itself, and the materials were not sought.

Two suitable residential areas in business district

The location of foreign trade clothing shops has always been the most important factor in the industry.

Reporters in the interview found that although Huaqiang North and other business circles have always been the distribution center of foreign trade clothing, but many people will shop in the residential area.

These shopkeepers have the experience of running costumes in the downtown area, but the rent is too high, so they chose to give up later.

Mr. Liu Jian, who runs a foreign trade clothing store in Renmin Road famous store City, said that business district and residential area have their own advantages.

Residential rental is cheap, customer base growth is slow, but stable traffic, repeat customers at least 90%-95%.

The business district has a high rent, but it has large traffic volume, and lots of tourists and tourists.

If you manage women's boutique, a lot of traffic will be a good choice.

But there is a certain risk if choosing a popular but high rent berth.

A problem must be noted in opening a foreign trade clothing store in residential areas. It is whether there are more noble houses around the residential area of the clothing store. Generally speaking, the price of "genuine" foreign trade goods with high quality will be one hundred or two hundred yuan, and some will be even higher.

Pricing should be adapted to local conditions.

Wang Yan once ran a foreign trade clothing store in the commercial district. She said that even if the same clothes were sold in commercial and residential areas, there should be some differences in pricing.

For example, if the same dress is sold in the commercial district, she will choose not to give any discount, but in the residential areas such as Jing Tian Bei, only 20 percent off of the discount can be enjoyed by familiar customers.

"It will be a long time to run clothes in residential areas, and you will find a problem."

Wang Yan said, "although the consumption capacity of residents in this area is relatively strong, there are not many real willing to pay.

Many people just like to come to try clothes instead of clothes, and others to specializes in bargain hunting.

The store in the north of Jing Tian mainly depends on familiar customers, so they should give customers more preferential pricing.

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"There is a principle in pricing, that is, the profit of each garment should at least double that of the cost price. If it is less than doubled, it will be difficult to maintain.

Therefore, we must calculate clearly when pricing, and don't cut prices simply because business is bad.

Some styles that you consider to be "boutique" should not be thrown into the basket of special prices even after the season. Good things should be sold at a good price.

To expand is to be careful and do more than to do fine.

Apart from doing retail in famous stores, Liu Jian also has a small shop for wholesale.

He said that there are not many people who open a few shops like themselves, one for making money to buy Mercedes Benz, the other for making money for children to read, and the other for money to drink tea.

If you shop too much, you can't take account of each other, and invest money and energy according to the profits of each store.

But he stressed: "no matter which store, the amount of energy invested will determine the size of the profit.

So to make money for clothing, we must do it by force.

"It doesn't mean everything is done," Liu said. "The garment industry is updating fast, so we should always pay attention to the industry's dynamics. As a boss, especially a shop owner like himself, the main responsibility is to find the source of goods."

Shop sales can not be done on their own, should be given to shop assistants, so training a competent salesperson is very important.

He thought that if the shop had just opened for several months, the shopkeeper had better spend more time training the shop assistants.

Only when the clerk is stable, can the store be stable so that the owner can have the energy to expand his career, such as opening a branch store.

But he also thinks: "expansion is not blind. Generally speaking, new stores will be stable after one year or a year and a half. If there is a risk of rushing to open a new store before this happens, it is better to do more than to do well."

Foreign trade store goods better integrity

During the interview, the reporter learned that at present, there are three kinds of foreign trade clothing, namely, original single goods, documentary goods and imitation goods, among which the imitation goods are the most numerous.

Wang Yan said that the style of imitation goods is almost the same as the real ones, and the quality is poor, so the price is cheap, and some customers will buy it.

Anyone who has run a clothing store has sold this kind of imitation goods more or less.

Customers who buy clothes for a long time can see which is true or false at first glance, but as a shopkeeper, they can still operate in an honest manner. If customers choose the imitation goods, they must tell them to let them decide whether to buy or not.

But a good foreign trade store should sell less copies.

Wang Yan said: "in addition to integrity, the most important thing in opening a foreign trade clothing store is" goods ".

Wang Yan is very confident in his own eyes, but customers' preferences should also be referred to.

For example, you prefer a dark dress, but it will also fit in some brightly colored styles to cater to the customer's needs.

She said that more contacts with garment manufacturers should be made. There are more garment factories in the Pearl River Delta region, and there are many choices. There are also many good clothing factories in Hongkong.