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The "OEM" Sale Of Clothing Has Become The "Hidden Rule" Of Profiteering In The Industry.

2011/11/8 9:56:00 25

Clothing Brand Tag

How many dollars do you need to make a big international card?

clothing

With a tag and a label, a cheap garment can be put into the brand counter and the price is soaring by 5 to 10 times.


Reporters interviewed found that clothing "OEM" sale has become the industry's profiteering "hidden rules".

Some printing enterprises can provide the domestic and international simulation rate up to 90% without any formalities provided by the other party.

brand

Clothing label and collar label.


Recently, the Ministry of public security organized the national public security organs to carry out the "sword" action against crimes of infringing intellectual property rights and manufacturing and selling fake and inferior commodities, and launched a comprehensive encirclement and suppression campaign against counterfeit and shoddy crimes.

Up to now, a total of more than 2.8 criminal cases involving intellectual property rights and counterfeit and inferior commodities have been detected, and more than 2.2 counterfeit and selling fake dens have been smashed. More than 6700 criminal gangs have been knocked down wholesale or sold. The value of the cases involved is about 18000000000 yuan, which exceeds 500 billion yuan according to the price of genuine products.


Big costume tag, do a few cents.


Yesterday, reporters searched for two words on Baidu, and immediately found more than 35 million relevant information.

There are many advertisements dedicated to "tag, label and label".


"Our plate making system is the latest system imported from abroad. It can make all kinds of brand tag, and there are no problems with domestic brands or international brands."

Yesterday, Mr. Liu, director of a long-term supply clothing accessories company in Hangzhou, told reporters.


Mr. Liu said, if you can provide a copy of the business license is the best, if not.

As for the price, "the ordinary tag is 0.3 yuan each, the leading mark is 1 cents, and the top grade is 0.1 yuan."


On the website of another company, the reporter saw all kinds of signs on the page, including supply tag, hanging grain, plastic bag, main trademark, size label, ingredient label and origin trademark.

"There are all kinds of labels, enough to be armed to match the origin."

The customer service of the company's website, Miss Zeng told reporters that the common tag is 0.2 yuan a, a large amount of words can also be cheap.


Subsequently, Miss Zeng also sent a batch of signs to reporters. Some of the labels on Korean brands also had telephone numbers. "This template is made by a customer. His product is on the high-end line, so the label is very professional, not only has the Korean local address, but even the phone number, actually the factory is in Guangdong."


Miss Zeng said that the similarity between these labels and the genuine labels was 90%, which the average person could not see.


Imitation brand label is a trademark infringement.


Yesterday, the relevant person in charge of the trademark supervision and Administration Department of the provincial industrial and commercial bureau said that no matter whether the enterprises or individuals who entrust the processing clothing labels, the leading labels or the washing objects, or the enterprises or individuals that were processed, if they did not copy the trademarks of others on the basis of no business license, trademark identification and brand authorization agreement, they violated the trademark right.


"Some foreign trade shops have a lot of problems with the so-called international brand clothing, but because the agents of those international brands are limited in energy and easily do not raise objections, it is difficult to fight."

The person in charge said.

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You can earn a lot of money by registering "foreign brands".


Yesterday, reporters in a shopping mall brand counters, many labels on clothing are all English.

The reporter turned over the clothes carefully and did not find a Chinese sentence.

"These clothes are all imported from abroad, and there are no Chinese brands in big brands."

The salesperson of the counter told reporters.


However, according to the relevant regulations of the industry, as long as the garments sold in China, whether imported clothing or domestic garments, must be clearly marked in Chinese, including the factory name, telephone number, and anti-counterfeiting signs.


"A lot of so-called international brand names are actually only registered by foreign companies in China. The products in English are actually made in China."

These people said that such a practice is very common in the clothing industry.


Yesterday, Ma Peifeng, a well-known trademark agent, told reporters that there were many

trademark

The agent is responsible for the registration of trademarks abroad, including the trademark registration in hot countries and regions such as Europe, America and Hongkong, China. The price ranges from 4500 to 30 thousand yuan.

The longest registration period is 24 months, the shortest as long as 7 months, the validity period of the trademark can reach 10 years.


Subsequently, the reporter contacted a trademark registration agent company.

Company staff said that as long as the business license and the agent fee of about 15 thousand yuan, 1 years or so will be able to get the trademark.

In the meantime, the staff only requested reporters to provide simple information such as the applicant's name, telephone number, list of registered goods, and so on, without any requirement for the quality and origin of registered goods.


"In fact, many foreign brands are produced domestically, registered abroad, and then mixed into Italy, France and other national brands.

The aim is to make more money, because the price of foreign brands and domestic brands can be several or even more than 10 times the same quality.

Ma Peifeng said.

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