ABC Micro-Blog Marketing Again

ABC children's wear Official website A massive micro-blog activity, ABC children's clothes drying 2012 "New Year's new clothes", was released. Soon, there was a trend of drying ABC children's clothing "New Year's new clothes" on Sina micro-blog Plaza.

It is understood that at the beginning of the event, it attracted many young and fashionable mom fans. micro-blog The interactive platform has quickly become a showcase for mothers to show their children's "new year clothes".

Overnight fame is no longer a myth of the Internet, but something that happens at any time and anywhere, and this wind has spread to children's clothing early. "Small grapes", Sandy&Mandy and so on have become famous celebrities.

At the end of 2011, the ABC brand took the lead in the children's field, and participated in the "New Year's new clothes" campaign of the big public welfare project initiated by the Tencent, namely the "clothing plus clothing" warm action. It donated about one million worth of love clothes and realized the dream of "New Year's new clothes" for the children in poor mountainous areas of Guangxi and Yunnan. This ABC brand Carrying out the "New Year's new clothes" activities on Sina platform not only provides a platform for children to show their children, but also serves as a continuation of the brand's participation in Tencent's "New Year's new clothes" micro public welfare activities. It aims to call on netizens fans to pay attention to the poor children in remote mountainous areas, and to convey their love and warmth to them.

According to the analysis of the industry, micro-blog has become an indispensable communication tool in the current era. Micro-blog's public welfare has also been widely spread. From Yueyue Yue, micro-blog is concerned about the "new year clothes" micro public welfare activities carried out by well-known CPPCC members, such as the ABC brand, the seven wolves' children's clothing and Tmall (tmall), after the CPPCC members donated to Zhuhai Yiyi micro-blog. It is becoming an effective way for China's public welfare to rely on its interaction and fairness. ABC through micro-blog launched various activities, spread public interest, not only can have better communication with consumers, but also can let consumers feel more ABC "love" brand culture, lead more people to pay attention to public welfare, participate in public welfare, let the power of public welfare to further develop.

In fact, in 2011, ABC donated donations to millions of poor children, left behind children and burned children in Guizhou, Inner Mongolia, Shanxi, Qinghai, Jiangxi, Guangxi and Yunnan through the special fund of the children's Fund's "hope fulfillment" special fund, Tencent's "New Year's new clothes" plan and so on. Whether it is hope projects, new year clothes and other public welfare projects, or micro marketing, "sprouting" network collection, drying "New Year's new clothes" and other network activities, ABC children's products have been adhering to the "love" brand love concept. I believe that under the leadership of the children's clothing brand represented by ABC, this trend of micro commonweal will continue to spread in the children's field.