The Only Way For Jiangxi Enterprises To Create Their Own Brands

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The number of exports has increased negatively for 13 consecutive months.

In 1~9 months, the sales revenue of 14328 large scale enterprises in China increased from 13% at the beginning of the year to 10%, lower than the average level in the past two years, and the profit rate dropped from 5.09% at the beginning of the year to 6%.

In 2011, the size of China's apparel online shopping market reached 204 billion 900 million yuan, an increase of 94.7% over the same period last year, accounting for 14.3% of the total retail sales of clothing.

The reporter recently came to a large garment export enterprise in Changdong Industrial Park. According to the contract, Jiangxi Hengsheng Clothing Co., Ltd. is expected to hand in a pair of jeans to a client of France before November 20th.

No accident, they will appear in retail stores such as European stores and supermarkets in mid December.

Guo Xiaoyuan, head of Jiangxi Hengsheng Clothing Co., Ltd., 13, said: "before 2008, 1 dollars changed to 8 yuan 26 Fen, now it is 6 yuan two.

A pair of jeans can only sell for 9 dollars, and in four years, a pair of trousers will depreciate by more than 2 dollars.

It is understood that in 2007, a set of garments for foreign trade can earn 100 yuan.

Today, Jiangxi companies sell one.

About 9 dollars for foreign businessmen, and only 5 dollars for cheap ones.

Foreign businessmen get $9 pants and then sell them through agents and retailers. How much is the price of a pair of jeans produced in Jiangxi for sale? Jiangxi enterprises are not aware of that.

In New York, a large international brand store sells more than $100 in sports shoes, many of which are produced in Jiangxi.

According to media reports, generally speaking, the international footwear giant can earn 90% of the total profit, while the OEM shoe enterprises only enjoy 10% of the profits.

According to experts estimates, the RMB exchange rate appreciation of 1%, the profits of textile and garment enterprises will be reduced by at least 6%.

At the same time, due to recruitment difficulties and other factors, the cost of labor in textile and apparel industry rose by 20% to 30% on average, while the average profit margin of traditional textile and garment enterprises was less than 10%.

"Every year before and after the Spring Festival is the peak of workers' job hopping. When this happens, many factories in Jiangxi need to set up attractive conditions for retaining workers.

From the beginning of this year to now, our average labor cost has increased by 30%.

Since the beginning of spring this year, our factory has begun to increase wages for the workers, and the average wage of the general workers is about 2500 yuan, up to 7000~8000 yuan.

Guo Xiaoyuan told reporters.

Data show that from the average wage of manufacturing workers, Vietnam is about 1000 yuan per month and India is about 600 yuan, while Jiangxi province is more than 1800 yuan.

According to the China Apparel Association, the average profit margins of small and medium enterprises that export low-end products are only about 3%. The compression of profits makes clothing orders more obvious to emerging economies.

Foreign buyers have limited capacity to pay.

In addition, under the influence of the environment recession, the payment ability of the foreign buyers is limited at present, and the proportion of international trade credit payment is getting higher and higher. More and more foreign buyers are asking for cash on delivery and greatly reducing the price of Chinese products, which makes it difficult for enterprises to take orders.

Reporters learned from the Nanchang customs high tech office on the 20 day, because the proportion of production capital advanced by the enterprises is large, and the higher threshold of trade financing for small and micro enterprises leads to the pressure of production stocking funds.

The above factors cause greater pressure on Nanchang enterprises, especially small and micro enterprises.

In particular, the recent European debt crisis continues to ferment, which also has an impact on the global economic recovery.

External demand is seriously insufficient, and the export of the city will also be a severe test.

Guo Xiaoyuan reluctantly said: "our industrial park has already changed many garment factories."

"In the past, we earned wage earners.

Today, profits are decreasing, and the number of "migrant workers" in the world market is increasing.

Chen Dapeng, executive vice president of the China clothing association, said at the 2012 China clothing conference held on 23, that when the traditional advantage declines and the design capability needs to be improved, the integration of industries and the extension of value chain are the inevitable choices for improving the competitiveness of clothing brands.