The Key To Easy Management Of Storefront: Let Shopping Guide Speak Less.

< p > reality is always very cruel. Shopping guide is hard to make the store business flourishing. In order to upgrade the < a href= "//www.sjfzxm.com/news/index_c.asp" > store performance < /a >, it is necessary to enhance the salesperson's sales promotion ability. This is the view of all managers. Therefore, "strengthening the training of guide buyers" has become the most concerned part of enterprises. < /p >
< p > a lot of enterprises have spent a lot of manpower and material resources, theoretical training and on-site practical guidance, correcting the dialogues between customers and customers. How do customers guide the shopper when they enter the shop? How should they greet the customer guide? The salesperson should keep in mind what questions the guests may ask and know how to answer them. How do the customers guide customers when they leave? < /p >
< p > > many enterprises are trying to build a strong "a href=" //www.sjfzxm.com/news/index_c.asp "shopping guide" < /a > team, but the result is no disappointment is greater than the harvest, the guests put forward the problem of ever-changing, so that the shopping guide is difficult to resist, the guide buyer's mistakes are always appearing, so there is a general feeling that business managers generally think that "good guide buyers are hard to find" emotion, but ignore the links to facilitate transactions, listening is more effective than inculcation. < /p >
< p > look at the practice of market franchised stores nowadays. It is easy to see where the bottleneck of sales performance of < a href= "//www.sjfzxm.com/news/index_c.asp" > Terminal < /a > is. That is, the shop does not lie in the luxury of decorating, but in whether it can attract customers into the shop. Good products can not speak, and enterprises need to interpret products well for consumers. The relationship network is not reliable, and the interests of consumers are eternal. There are too many unclear topics in the mouth of the shopping guide. < /p >
The above four big tricks of P store actually restrict the development of terminal sales. How to make the franchised store out of the predicament of poor sales performance? I think it is the best way to weaken the role of the guide and find out the marketing appeal of the store. < /p >
< p > many enterprises do not pay attention to strategy in terminal sales, but rely on purchasing agents' statements. As a matter of fact, the promotion policy is the key to facilitate the transaction of high and low end products. The promotion strategy can be made up of guided consumption, experience consumption and profit making. < /p >
< p > such as a famous brand clothing festival promotion, merchants shouted "one thousand to three hundred" slogan, consumers feel that "buy one thousand yuan of clothing today as long as pay seven hundred yuan", also immediately made a purchase decision. In these promotional strategies, the eloquence of the shopping guide is no longer the key to the transaction. The reason why business managers sigh that "good guide buyers are hard to find" is rooted in the fact that the way to determine sales performance by the ability of the guide buyer is not duplicable and therefore has no promotional value. < /p >