From The Perspective Of Service Culture, Is Brand Worth Joining?

Generally speaking, the brand added value and gold content of clothing enterprises are an important part of corporate culture, and to a certain extent, brand image represents the connotation of enterprise culture.

For enterprises, brand culture is closely related to its reputation, and it is also closely related to the economic benefits of the enterprise.

In the process of development, China's clothing chain enterprises have gradually realized the importance of shaping brand culture. Many enterprises are actively creating the overall atmosphere of corporate culture and creating a core, corporate culture style of internationalization, nationalization and fashion.

The competition in the clothing market is becoming more and more diversified, the market focus is pferring to the buyer, and the enterprises are adjusting their operation ideas.

If clothing enterprises want to expand their development space, they need to follow the trend of market development and shift their focus from "how to make goods" to "how to provide suitable products for the market".

Clothing enterprises must know how to more flexibly and deeply grasp the market trend and the needs of the target consumers, so as to forecast the trend of the fashion, the research and development of new products and the operation of the organization of the business activities, so as to achieve higher market support rate, and ultimately to the promotion of sales volume.

The increase.

observation

In general, there are three perspectives: external (consumer market), internal (business management) and convergence (channel management). The coincidence of the three values will help to build a complete and integrated platform for the clothing brand.

From the point of view of macro market stability, the three parties are "cooperation" and "coordination and unification".

In this case, the awareness of win-win will be enhanced, especially in the sense of win-win development.

Through certain

Effective publicity and promotion can promote the consensus of three sides: market, channel and enterprise. In addition, under the premise of ensuring product quality, garment enterprises need to shape the concept of brand culture, whose core content is the overall image of corporate culture, including the concept of enterprise development, cultural concept system, visual communication system, product development system.

This is also the cornerstone of stabilizing the market and developing the brand.

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According to statistics, the total volume of new shopping centers reached 8 million 500 thousand square meters in 20 major cities last year, and this year this figure will continue to refresh.

In the industry view, compared with the surge in volume, the lack of professional operation is still the pain point of commercial real estate developers, which has also led many projects to end in a desperate way.

Over the past two years, China's shopping centers have been growing at a rate of nearly 400 a year.

As of the end of last year, more than 3500 shopping centers have been opened, and this year there will be more than 500 increments.

Long Yongxiong, a leading partner in DDT's China consumer industry, said that in 2014-2016 years, China's cities accounted for 13 seats in 20 of the largest shopping centres in the world.

Shanghai, Chengdu and Shenzhen are in the third place, with the construction area of 3 million 300 thousand square meters, 3 million 200 thousand square meters and 2 million 600 thousand square meters respectively.

DDT expects that 7000 new shopping centers will be opened and opened in 2025, and the total number of shopping centers in China will exceed 1.

DDT survey found that most of the developers surveyed believe that commercial real estate has more investment prospects than residential real estate.

However, nearly half of the respondents also agree that commercial real estate is facing a problem of structural oversupply and investment needs structural adjustment.

The statistics of the 50 giants group 2014-2015 years' business project show that the total number of new projects in the 50 big groups is about 100, of which Wanda ranks the top in 26 new projects, followed by Yintai, Yong Wang, Huarun and Jin Ying.

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In the new projects, Oteri J has also become a popular development format. Florence Town, Bailian Ole, Yi Lai Lai, Sha boat and other professional institutions have accelerated the development of the project.

With the boom of development boom, commercial real estate developers no longer have the sole interest in the development of commercial projects in the second tier cities, and have excavated business opportunities to the three or four tier cities.

The acceleration of urbanization, low cost and unsaturation of the market are the main reasons for the development of commercial real estate development in the three or four tier cities.

According to industry experts, although the cost of some three or four line cities is only about 1/3 of a second tier city, it is not easy to activate urban commerce.

From the perspective of developers, small and medium-sized developers and private enterprises as the main development entities, value the capital reflux cycle, mostly scattered shop shops, the overall damage to the project.