Yang Hexiong: China's Military Uniform Will Pay More Attention To Product Categories And Functionality In The Future.

Military uniform is not only a garment, but also an important equipment of the army. It is a material foundation for fighting capacity. With the improvement of the comprehensive national strength of the country, the international influence is becoming stronger and stronger, and the obligations undertaken in international affairs are becoming heavier and heavier. Our army's participation in international peacekeeping missions is increasing. With the overall diplomacy of the country, joint exercises, military visits and exchanges and cooperation with foreign troops have also been increasing. This has put forward higher requirements for our army's image and military uniform function.

The replacement made a breakthrough in matching science, color harmony and design aesthetics, improved functional practicability and wearing comfort, and made our military uniform close to and advanced to the world level, so that it did not lag behind for a long time. In the future, the colors and standards of military uniform will not change much. The emphasis is on increasing variety, improving performance and increasing recognition function. The development of combat training clothing will speed up.

New uniform Design research and development It's not a simple uniform. Repair It is a comprehensive transformation from the inside to outside according to the concept of scientific development and system design. According to the development trend of international military uniform, this adjustment has improved the recognition function of military uniform, increased the humanized design, and paid more attention to the military dignity and dignity in the way of expression.

Our country Military uniform The design is still on the road and needs continuous improvement. Experts told reporters that in the 100 years after the founding of the army, with the gradual replacement of new military uniforms, the gap between our army uniform and equipment and the military uniform and equipment of the developed countries will be further narrowed. It will actively adapt to the trend of the new military revolution in the world, improve the overall planning and comprehensive demonstration, and further develop the intellectualization of serialization, functionalization, digitalization and stealth.

Related links:

When Chinese consumers mention luxury goods, they first think of brands like LV, Chanel and Gucci. Indeed, over the years, the marketing principles of these international luxury brands are "most people know, and few have." With the rising disposable income of Chinese consumers and the maturity of consumer psychology, for many young consumers, having a Chanel [micro-blog]2.55 is no longer a distant dream. It is becoming increasingly hot to find designer brands or custom brands.

Beijing Xinguang Tiandi, a luxury brand store owner, told the China business newspaper that the sales growth of most high-end department stores, including Shinkong world, is slowing down. One of the big reasons is that consumer confidence is insufficient. Many people with strong purchasing power are afraid to shop. "Micro-blog, WeChat and other social platforms are booming. Our salesmen have banned consumers from taking pictures, but it is hard for consumers to pick up mobile phones to take photos, and then publish some photos on social networks, so that many well-known public figures do not feel secure. Even some fashion media specializes in comparing the clothing of public figures in shops with the costumes on fashion week.

This has also led many people with spending power to turn to small luxury brands, because their brands are not well known, and the volume of products launched every quarter is very small and high quality, which is truly "low-key luxury".

Italy leather brand Tardini is considered to be one of the representatives of minority luxury goods. He Bin, director of the Greater China region, told reporters that the brand had just opened a store in Macao Four Seasons Hotels recently, and crocodile leather products were in short supply. He Bin said that the alligator skin of the brand is made from crocodiles over 30 years old in the Mississippi Valley. The United States requires the Mississippi River to kill only 30 thousand crocodiles a year. Only 15 licenses are allowed to kill crocodiles in the world, and Tradini has the license.

He Bin said that he is now looking for a suitable shopping center in the mainland of China to bring the brand to China. Besides, he is also worried that China's strong purchasing power, such as Tardini, will change the brand's low-key and minority tone by selling too well.

In fact, this represents the common mentality of many small European luxury brands. Zhang Long (alias) has been acting as an international luxury goods agent in China. Since 2014, he has been talking with several French leather goods brands, all of which are luxury brands that have not entered China. "A lot of family businesses have made leather goods for many years, from technology to design. They are very popular with Chinese consumers." Zhang Long told reporters that over the past year, there has been no agreement, because the lack of timely delivery, tight funds or the lack of suitable successors in the family is the main reason for the brand to expand to China.