Tokyo Has Become The Hottest Retail Market In The World.

From a city perspective, the report shows that Tokyo has become the hottest retail market in the world.

Tokyo is one of the most fashionable cities, which allowed 63 new brands to target the city last year.

In the 2014 report, Tokyo ranked only second among the most attractive city retailers in the world.

It has attracted 50 new brands to become the hottest retail market in the world.

Now Tokyo has succeeded in counterattack.

New brands will also be allowed to enter the market.

The mixed signal was released in the economic environment, and in April 2014, when the consumption tax increased by 8%, the leasing momentum remained strong.

Toronto is the most active market in the Americas, with 25 new international brands set up new stores in Toronto last year.

From the overall situation, there is still a distinct growth opportunity in the Asia Pacific region. American retailers were keen to expand their overseas markets in Asia and Europe last year.

Singapore has 58

Entering the second place, Beijing has 34 new brands ranking ninth.

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Hermes grew by 19% in the first quarter of this year, and Japan has become the fastest growing region in the world.

The SaintLaurent of Kering, the world's third largest luxury goods group, performs well.

In the 2014 fiscal year, Japan's contribution to global sales of Gucci and BottegaVeneta was 10% and 14% respectively.

Burberry is most encouraged by the Japanese market.

Although the first half of the financial year was completely cold in the Asia Pacific market, the Japanese market rose by more than 30%.

The results showed that the same store sales growth in the Asia Pacific region was slow, and the same store sales in Hongkong also showed a single digit decline.

Japan's stunning performance has delighted Burberry, saying that the future group will focus on the Japanese market, especially Tokyo and Osaka.

By the end of fiscal year 2017, sales will increase to 100 million in Japan.

However, such a gratifying achievement can hardly be attributed to the weak domestic consumption of Japan.

After all, Japan is still facing many economic turbulence factors, such as the rise in consumption tax, the reduction of household expenditure, the shortage of labor force and the devaluation of the yen.

Japan's NHK TV station has released a statistical data that a foreign visitor spends only 150 thousand yen (about 7800 yuan) in Japan, so that the consumption of 10 tourists in Japan will exceed Japan's domestic consumption in one year.

In the first quarter of this year, the average daily consumption of Chinese people exceeded 300 thousand yen.

As of the end of March, more than 920 thousand Chinese tourists poured into Japan this year, according to the Japan Tourism Office.

In this sense, behind the excellent performance of the Japanese luxury market, it is likely that the huge Chinese tourist group is supporting it.

According to statistics, China's visitors to Japan spend 277 billion 500 million yen in the first quarter, accounting for 40% of global tourists, an increase of 64.4% over the previous year, and the 5 consecutive quarter.

From the specific consumption point of view, compared to food and entertainment, Chinese tourists spend all their money on shopping.

Unlike the Australians who ranked second in general, their spending habits of entertainment are different. The cost of shopping for Chinese customers is nearly 180 thousand yen, which accounts for 60% of personal consumption in Japan, and the first position can not be shaken.