The Rise Of The Entity Store 2016 Must Be Mastered

Style 1: industry insight mode pformation

First, say ZARA, the degree of gold absorption can help the founder of the world's richest man.

Behind it is the product from design, trial production, production to sales, only 3 weeks, 480 design team.

The reason why Starbucks can become a global food giant from a small home in the United States is the key to the factory plus chain store mode that has accumulated over the past few generations. Although today's innovation is changing experience, the reliable mode of operation is the foundation for making a bigger business.

In today's era, information broadcasting is accelerating, and word of mouth is the only way to break the brand value and increase the flow of people.

All of these stores were in a bookstore, LINE COFFEE, Hongkong dolphin noodle and GUI Manlong, but every day they queued up for bear cubs.

To grasp the customer is the essence. You have to portray the core customers of your current situation, understand their public experience that can trigger emotional connections, and their potential change needs.

Current customers and target customers are sometimes different. Then you should think about what changes you should make in order to satisfy your target customers.

With the influence of the industry, you can imperceptibly formulate the industry standard, and the capital will chase you in the opposite direction. The rent of the field will be taken advantage of, and the senior executives will take the initiative to find you.

Typically, the batch of craftsmen shops in Japan, subverting to the extreme, let Japanese men love tofu, set industry standards to move all Japan's rice kiosks, and make 3 square meters a year to make 300 million small bamboo snacks shops.

To Hermes, ZARA, sincere products, MUJI products, industry influence can help open up the situation quickly and get the best interests.

Style five: Mobile Internet thinking convergence consumers

This is the era of mobile Internet. Business think tanks predict that the popular PC terminals will gradually be replaced by mobile Internet.

The essence is that products, services and shops are communicating with consumers through mobile Internet to form industry influence and word of mouth effect.

They all say that the product is a mountain fastness, but the public number that it watches is a large number of cards. The core is the content of life style and emotional communication, interaction and sharing.

Style six: design is pulse oriented and cultural connotations.

What is the trend? The trend of the definition of business think tanks is luxury, big stars, high street winds in big cities, ancient culture and stories.

Why is China's fast fashion restaurant able to attack quickly in recent years, relying on the culture of foundation and even the reliable dishes?

So grandma's home, I'm glad to meet you, green tea, soup, 57 degrees Xiang can take off.