Later, In Wechat'S Circle Of Friends, I Could Not See "No Turning Is Not Chinese".

Using exaggerated words to coerce and entice users to share, once discovered, stop linking content immediately.

Continue to disseminate and stop access to related domain names or IP addresses.

In view of more and more shared marketing activities in the circle of friends, WeChat decided to clean up today.

In April 12th,

Issued a notice, announced the external link content related management standards.

The specific rules and related penalties are as follows:

First, induce sharing content.

1, users are required to share and share, and then proceed with the next step of operation, share the answers and so on.

2, there are express or implied user sharing copywriter, pictures, buttons, shells, pop-up and so on, such as: sharing to friends, invite friends to complete tasks, etc.

3, through the temptation of interest, to induce users to share and distribute the contents of the external chain or WeChat public account articles, including, but not limited to: cash rewards, physical prizes, virtual prizes (red packets, coupons, vouchers, points, telephone charges, traffic, information, etc.), collection, grouping, sharing can increase the raffle chance and winning probability, and integrate users' interests to share, click and praise WeChat public account articles with integral or monetary interests.

4, use hyperbole to coerce and induce users to share.

Including, but not limited to, "no turning is not Chinese", "please kindly forward," "after forwarding life safe", "turn crazy", "must turn", "turn to your friends circle, friends will be grateful to you" and so on;

If the above information is contained in the content, once discovered, the contents of the link should be stopped immediately in the circle of friends, the visit to the relevant domain names or IP addresses should be continued, the sharing interface of the relevant open platform accounts or applications should be banned for a short time, and the account, domain name, IP address or share interface should be permanently banned for the bad circumstances.

Two, induce attention content.

Force or induce users to pay attention to the public account, including, but not limited to, check the answers, receive red packets, and participate in activities.

If the contents contain the above situation, once discovered, stop the link content immediately in the circle of friends, continue to spread, stop visiting related domain names or IP addresses; for bad circumstances, permanently block accounts, domain names and IP addresses.

Three, H5 game, testing class content

The specific forms of attracting users to participate in interaction include games, tests, etc., but are not limited to hand speed, friend Q & A, personality test, test signing, web games, etc.

If the contents contain the above situation, once discovered, stop the link content immediately in the circle of friends, continue to spread, stop visiting related domain names or IP addresses; for bad circumstances, permanently block accounts, domain names and IP addresses.

Four, fraudulent content

1, false red packets, activities

In the form of fake red envelopes, activities, etc., users are involved in the form of making cash, in kind prizes, and virtual prizes. The specific forms include, but are not limited to, false cash envelopes, false telephone cards, false traffic red packets, false coupons, false preferential activities, etc.

2. Publicize or sell goods that infringe upon the legitimate rights and interests of others.

Through false propaganda, malicious marketing, and other ways, users should be publicizing or deceive users to purchase goods that infringe upon the legitimate rights and interests of others, such as giving gifts, fraudulent payment services, etc. for the purpose of cheating postage.

3, counterfeit WeChat public account typesetting, domain name.

Counterfeit WeChat public account article layout, domain name, WeChat users may be confused; if the contents contain the above situation, once found, permanently banned account, domain name, IP address.

Five. Rumor content

Send false information, create rumors, may cause damage to others, businesses or other institutions, such as water poisoning, banana carcinogenesis, crayfish can not eat and so on.

If the above information is contained in the content, once discovered, the contents of the link should be stopped immediately in the circle of friends, the visit to the relevant domain names or IP addresses should be stopped, and the sharing interface of the relevant open platform accounts or applications should be banned for a short time. For the bad circumstances, permanent accounts, domain names and IP addresses should be banned.

Six, harassment information, advertising information and spam information

1, dissemination of harassment, fraud, spam and other information, including, but not limited to, false winning information, do not comply with relevant national laws and regulations of health products, medicines, food information, fake and Shoddy Commodity information, false service information, false network currency;

2, if the contents contain the above situation, once discovered, immediately stop the link content in the circle of friends continue to spread, stop visiting the relevant domain name or IP address; for bad circumstances, permanently block accounts, domain names, IP addresses.

Seven, the question is not consistent, the content is vulgar information.

1. Information inconsistent with the title

Deliberately drafting headlines, or attracting others to clicking with obvious tendentious, misleading and provocative titles, commonly known as the "title party";

2, vulgar information

Involving sexual organs, sexual behavior, sexual hints, spreading low tastes, vulgar, or offensive content, or promoting violence, malicious abuse, and insulting other people's content, such as: dissemination of light, candid, dew point, one night stand, wife changing, sexual abuse, erotic animation, illegal drug advertising and sexually pmitted diseases treatment advertising, promotion of pornographic websites;

If the contents contain the above situation, once discovered, stop the link content immediately in the circle of friends, continue to spread, stop visiting related domain names or IP addresses; for bad circumstances, permanently block accounts, domain names and IP addresses.

Eight, illegal access to user data and information

1., without the user's explicit consent, users can copy, store, use or pmit user data to users in the case of truthful disclosure of relevant data such as usage and scope of use, including, but not limited to, requiring users to share personal information (cell phone number, date of birth, etc.) before making use of their functions, or collecting user passwords or user personal information (including but not limited to, mobile phone number, ID card number, birthday, address, etc.).

2. if the contents contain the above situation, once discovered, stop the link content immediately in the circle of friends, continue to spread, stop visiting related domain names or IP addresses, and temporarily block relevant accounts; for bad circumstances, permanently block accounts, domain names and IP addresses.

9. other violations of national laws and regulations include, but are not limited to:

1. (1) violating the basic principles established by the constitution;

2. (2) endangering national security, divulging state secrets, subverting state power and undermining national unity;

3. (3) damaging national honour and interests;

4. (4) incite national hatred, national discrimination and undermine national unity;

5. (5) undermine the state's religious policies and publicize heresy and feudal superstition;

6. (6) spreading rumors, disturbing social order and destroying social stability;

7. (7) disseminating obscenity, pornography, gambling, violence, terror or abetting crime.

8. (8) insulting or slander others, infringing upon the legitimate rights and interests of others;

9. (9) inciting illegal gatherings, association, parades, demonstrations, and mobs to disturb social order;

10. (10) activities under the name of illegal NGOs;

11. (11) contains other contents prohibited by laws and administrative regulations.

12. if the contents contain the above situation, once discovered, immediately stop the link content in the circle of friends, continue to spread, stop visiting related domain names or IP addresses, and temporarily block relevant accounts; for bad circumstances, permanently block accounts, domain names and IP addresses.