How Does The Shuffle On The Market Make Outdoor Brands Self?

Local outdoor in China

In expanding the large amount of capital cost of traditional retail channels, the pfer fees, decoration and distribution costs occupy a lot of resources inside the brand enterprises. Meanwhile, because of the more rational consumers and the increasing number of competitors, the outdoor market has made the original market more expensive.

Share contraction, inventory increase, bank lending, cash flow shortages and other issues are serious, which makes outdoor enterprises from the original "outward extension" to "internal guard".

As a matter of fact, the brand strategy of internal guarding will no longer pay for such a high ticket. Most of the outdoor brand enterprises will be busy to revitalize the life line of cash flow in the next year, continuously reduce bad channels and seek inventory realisation.

From the perspective of the market, new outdoor brands no longer enter the market. The shuffle on the market has made some outdoor brands disappear, and the rest are basically some powerful outdoor brands.

The layout of local outdoor brands in the shopping malls of all parts of the country has matured, and no longer like the previous two years.

It also means the exhibition.

Ability drops.

According to the insiders, the international outdoor brand's operational ideas of quality win in this process can quickly adjust the operation strategy, at the same time, brand value promotes product premium capability, so that enterprises can quickly recover funds and supplement cash flow, so that enterprises and brands have a very strong ability to fight against.

In particular, "after years of development, these outdoor brands are almost the same as those of domestic sporting goods brands. They have already completed the basic stage of brand building. Next, they will pition from extensive brand wholesale to fine brand retail era.