"One Step, Two Steps, One Step, Two Steps" Is The Pace Of HIGHBUY SHOES.

Speaking of board shoes, no one should not know Nike.

Phil, a legendary leader of the Nike brand, had a trip to Japan after earning his master's degree. He was immediately dumped by the oriental culture and business model.

The founder of HIGHBUY SHOES, Lao Wei, was inspired by a pair of shoes made of foreign brands and had curiosity about the shoes.

In this era of global integration and cultural shock, any great brand should be able to accommodate both East and West.

Let's take a look at the word "Made in China" on the sole. Do we also wonder why China doesn't have its own brand of shoes?

HIGHBUY SHOES, local independence

Designing brand, pursuing pure comfort and real quality is stepping out of its own pace.

Step 1: founder of Lao Wei's "pformation step"

At the beginning of 90s, the coincidence of Old Wei and plate shoes was the first time. When the shoe was a niche footwear, it was not worth mentioning compared with the popular sports shoes.

He was working in a foreign-funded shoe-making enterprise, and occasionally received a gift from his friends: a pair of shoes made of foreign brands, when he didn't think much about it, he dressed casually, but never felt comfortable and comfortable. He was very surprised and curious. He immediately began to rethink the shoes.

It is different from sports shoes too professional, unlike leather shoes need to take care of, "shoes like an old friend, when and where are reliable around you," said Lao Wei.

This pair of shoes wore for eight years. "At that time, I decided to make sure that more Chinese knew about the good shoes."

At that time, at the time of the reform and opening up and the spring tide of the market economy, the founder of HIGHBUY SHOES and senior educator, Lao Wei, were determined to be Chinese in response to the changes of the times and the vacancy of domestic board shoes.

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In order to create the shoes for Chinese people, Lao Wei started his own business.

Step 2: founder of Lao Wei's "entrepreneurial step"

His decision to start a company made Lao Wei become the boss and let him take a step closer to the dream of creating a brand.

After 25 years of polishing and accumulating experience in shoe making industry, the shoes produced by Lao Wei have been widely recognized both inside and outside the industry. The company has also become a long-term partner of CONVERSE, HUF, DC and other international first-line brand shoes.

The people's teacher who had no strength to do so had learned not only the technology of vulcanizing shoes, but also the cutting of shoes.

The shoes produced by the company have been greatly successful, and have been recognized by the international shoe brands in the industry.

In 2014, European famous shoe manufacturers threw olive branches to Lao Wei, hoping to purchase the copyright of a board shoe designed by the company.

This puzzled old Wei Xinsheng.

Plate shoes have a strong mass base in China, especially popular among young people, but most of the popular brands in the market are European and American brands. Almost all of these imported brands are "Made in China". This "foreign brand, made in China" board shoes products have become the mainstream of the market.

"Why can't I be a shoe brand belonging to the Chinese people?" Lao Wei raised his doubts to himself.

He believes that the current design, ideas, and even experience and team are no worse than foreign countries, it is time to write the name "China" in the shoe industry.

Step 3: the brand step of Founder Lao Wei

In 2015, Lao Wei chose the idea before practice, and he wanted to create his own brand.

HIGHBUY SHOES shoes industry came into being.

This means that the board shoes are officially pformed from China to China, and HIGHBUY SHOES has gained good reputation both inside and outside the industry by not losing the quality of the international first-line brand.

Lao Wei is a standard Shaanxi man - stubborn, persistent and indomitable.

He has been working in the shoe making industry for twenty-five years and has made remarkable achievements.

Lao Wei always has the ultimate pursuit of products, just like the first pair of shoes that he led for years.

He believes that the success of HIGHBUY SHOES will never stop at home.

He hoped that HIGHBUY SHOES not only inspires itself, but also inspires every inexperienced practitioner to strengthen their every step forward.

He also hoped that, as a Chinese shoemaker, with a low profile, modest and unassuming characteristics of the Chinese nation, he could inject more Chinese spirit into board shoes, so that a genuine Chinese shoe brand would be born on HIGHBUY SHOES.

"Every step is making progress."

The step of HIGHBUY SHOES brand exploration has changed the traditional foundry thinking of China's shoe industry, and may become a big step for China's board shoe industry.